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For small businesses, being found online is the key to reaching new customers and growing your community. From the coffee shop on the corner to a trusted plumbing service, making sure your business appears in local searches can be the difference between a casual browser and a loyal customer. Did you know that almost 46% of all Google searches are looking for local information? This means nearly half of the searches happening every day are potential opportunities for people to discover your business and take action, like visiting your store or giving you a call.